Founded The Hacking Game, Former CEO of Leagas Delaney & Former MD of Ogilvy Worldwide

Fergus Hay is a cybersecurity innovator, storyteller, and author known for weaving culture, generational insights, and strategic branding into security conversations. He founded The Hacking Games, an AI-driven platform that identifies and channels Gen Z talent into ethical hacking roles. Before this, he led global marketing and strategy as Managing Director at Ogilvy Worldwide and as CEO at Leagas Delaney. With an Executive MBA spanning NYU Stern, LSE, and HEC Paris, Fergus uniquely blends digital leadership, creative influence, and human-centred cybersecurity to deliver compelling, memorable keynotes.

Credentials & Impact:

Fergus Hay began his career through a cross-disciplinary marketing leadership track, rising quickly through roles at Omnicom and BBH, where he led creative campaigns for global brands. His strategic acumen earned him the Worldwide MD role at Ogilvy, driving integrated campaigns for Coca-Cola, Unilever, Uber, and SC Johnson. As CEO of Leagas Delaney, he significantly elevated the agency’s growth ranking in the UK.

In 2020, Fergus co-founded Elysian Fields to support tech companies with branding and growth strategies. His latest venture, The Hacking Games, unlocked a fresh talent pipeline by merging gaming, media, and AI to attract Gen Z into cybersecurity careers, bridging digital innovation with purpose-driven opportunity.

Fergus also contributes as a Venture Partner at Blue Lion Global VC, and as a strategic advisor to Builder.ai, NUOS, and Soul Machines. He regularly appears on global broadcast media, citing cybersecurity and Gen Z trends, offering insights shaped by his combined experience in marketing and tech transformation. Fergus’s talks steer audiences to see security not as a technical formality, but as a cultural and strategic priority aligned with generational values and identity.

Publications & Media

Fergus Hay is the creative force behind The Hacking Games, a pioneering platform blending AI, gaming, and storytelling to attract emerging cybersecurity talent. He co-founded Elysian Fields and holds significant advisory roles in tech and investment ventures. Frequently invited onto platforms such as BBC, Sky, and NBC, his media presence spotlights how generational culture and brand storytelling can reshape how organisations approach security and innovation.

Why Hire Fergus Hay?

Fergus Hay transforms cybersecurity into a story worth listening to. With leadership experience at global agencies and a creative edge honed in marketing, he guides organisations to embrace security as part of their culture. His energy, framing, and strategic insight make him a distinct and influential voice for innovation, leadership, and generational engagement.

To book Fergus Hay to speak at your event, call SpeakOut on +44 (0) 20 8914 8966. Alternatively, complete our contact form to begin your enquiry.