Former Formula One Team CEO, Brawn GP Director, Former Mercedes F1 CEO & McLaren Applied Non-Executive Chairman

Nick Fry is a renowned motorsport executive best known for masterminding one of Formula One’s most astonishing triumphs. In 2009, alongside Ross Brawn, he bought the Honda F1 team for just £1 and transformed it into Brawn GP, which went on to win both the Drivers’ and Constructors’ World Championships with Jenson Button. Prior to this, Nick held senior roles at Ford, Aston Martin, and Prodrive, shaping iconic cars such as the Aston Martin DB7 and Ford Focus RS. Today, he is a renowned keynote speaker, captivating audiences with his humour, insights, and stories from his remarkable career.

Credentials and Impact

Nick’s career reflects a remarkable journey through the automotive and motorsport industries, marked by leadership roles that reshaped companies and teams. He began at Ford, where he built expertise across Sales, Marketing, Product Development, and Manufacturing before becoming Managing Director of Aston Martin. There, he was responsible for the Aston Martin DB7, the model that redefined the brand by achieving unprecedented sales volumes.

In 1999, Nick became CEO of Prodrive, where he managed the Subaru World Rally Team and drove the development of the iconic Ford Focus RS. His entry into Formula One followed in 2002 when he was appointed Managing Director of BAR F1, later leading Honda F1 and securing the team’s first victory at the 2006 Hungarian Grand Prix with Jenson Button.

The defining moment of Nick’s career came in 2009, when, together with Ross Brawn, he led the management buyout of Honda for £1. Under the Brawn GP banner, the team stunned the world by winning both the Drivers’ and Constructors’ Championships. He later became CEO of Mercedes F1, guiding the team to its first world title.

In October 2021, Nick was appointed Non-Executive Chairman of McLaren Applied, where he continues to influence innovation and governance at the highest level.

Publications and Media

Nick has shared his expertise through books, articles, and extensive media appearances. He co-authored ‘Survive. Drive. Win.’, offering leadership lessons from his career in Formula One. His insights have been featured in leading business and motorsport publications, where he writes on strategy, teamwork, and innovation. Nick also starred in the acclaimed 2023 docuseries Brawn: The Impossible Formula 1 Story, further cementing his reputation as a trusted authority in his field.

Why Hire Nick Fry?

Nick is a dynamic and insightful speaker who brings world-class experience from the highest levels of motorsport and business. His talks combine practical lessons on leadership, strategy, and resilience with captivating behind-the-scenes stories from Formula One. Audiences gain a rare perspective on how to build winning teams, make critical decisions under pressure, and drive innovation in competitive environments.

Nick’s storytelling is enhanced by humour and authenticity, making his sessions engaging as well as educational. He translates his career experiences, from shaping iconic automotive brands to guiding teams to world championships, into strategies relevant to organisations across industries.

Alongside keynote addresses and corporate events, Nick has inspired professionals around the globe to embrace bold thinking, adapt to change, and lead effectively under pressure. Booking Nick ensures your audience will leave motivated, entertained, and equipped with actionable insights from one of motorsport’s most respected leaders.

To book Nick to speak at your event, call SpeakOut on +44 (0) 20 8914 8966. Alternatively, complete our contact form to begin your enquiry.