Bestselling Author of ‘Start With Why’ & ‘The Infinite Game’, Founded The Optimism Company & Named Best Motivational Speaker in the World by Global Gurus

Simon Sinek is a world-renowned leadership expert, author, and motivational speaker celebrated for introducing the groundbreaking concept of “Start With Why”. His innovative approach to leadership and organisational culture has inspired millions to lead with purpose, empathy, and optimism. Consistently ranked among the Thinkers50 and named Best Motivational Speaker in the World by Global Gurus in 2021, Simon has become a defining voice in modern business thinking. His visionary work continues to empower individuals and organisations to build trust, inspire action, and achieve lasting success through purpose-driven leadership and collective motivation.

Simon began his career as a trained ethnographer, studying human behaviour and cultural patterns before moving into marketing and leadership consulting. His early work in understanding what drives human motivation led him to develop the concept of “Start With Why,” which became the foundation for his career as a leadership advisor and speaker. Building on this success, Simon founded The Optimism Company, an organisation dedicated to helping individuals and businesses create cultures rooted in trust, purpose, and empathy.

As his influence expanded, Simon began advising major global institutions, including the United Nations Global Compact, where he contributed to initiatives on values-based leadership and sustainability. He also worked with the United States military, counselling senior officers and government leaders on building cohesive, resilient teams. In the corporate world, Simon partnered with Ernst & Young to create The Why Effect, a programme designed to help companies align their mission and strategy with purpose.

Today, Simon continues to serve in advisory and board positions with non-profit, educational, and leadership organisations, guiding culture, ethics, and long-term vision. Recognised with numerous leadership and motivational awards, his work remains a driving force in reshaping how businesses and individuals approach success through optimism and authenticity.

Simon is the author of five international bestsellers, including ‘Start With Why’, ‘Leaders Eat Last’, ‘Together Is Better’, ‘Find Your Why’, and ‘The Infinite Game’. His work has appeared in leading publications such as The New York Times, The Wall Street Journal, and Forbes. Expanding his global reach, Simon also hosts the popular podcast A Bit of Optimism, featuring conversations with influential thinkers and innovators.

Why Hire Simon Sinek?

Booking Simon Sinek guarantees a transformative and inspiring experience for any audience. Renowned for his engaging delivery and profound insights, Simon challenges conventional thinking and motivates people to lead with clarity, purpose, and trust. His groundbreaking TED Talk, “How Great Leaders Inspire Action,” is the second most-watched of all time and continues to influence millions worldwide. Through his presentations, Simon equips audiences with actionable strategies to build motivated, high-performing, and purpose-driven teams.

He has spoken for the United Nations, the US Government, and leading global corporations, inspiring leaders to cultivate optimism, empathy, and authenticity in their organisations. Simon’s talks connect deeply with audiences, sparking both introspection and practical change. Whether addressing executives, educators, or entrepreneurs, he creates an environment that empowers individuals to find their “Why” and lead with confidence. Booking Simon Sinek means bringing one of the world’s foremost leadership thinkers to drive meaningful transformation.

To book Simon to speak at your event, call SpeakOut on +44 (0) 20 8914 8966. Alternatively, complete our contact form to begin your enquiry.