Co-Founder & CEO of Amazing If, Co-Creator of The Squiggly Careers Concept, 3x Sunday Times Bestselling Author & Podcast Co-Host

Helen Tupper is the co-founder and CEO of Amazing If, a career development organisation she leads alongside Sarah Ellis, centred on the influential Squiggly Careers concept. Recognised as a leading expert on modern careers, Helen helps individuals and organisations rethink success through continuous learning, adaptability and meaningful progression. Her work has positioned her as a trusted speaker on career development, culture and future skills. With a strong commercial background and a passion for practical impact, Helen delivers engaging insights that empower audiences to take ownership of their growth and navigate change with confidence.

Helen began her career at Britvic Soft Drinks as a Business Development Manager before moving to Procter and Gamble as a Customer Business Development Manager. She then joined Capital One as a Senior Marketing Project Manager, followed by a role at E.ON UK as an Innovation Venture Manager. Her leadership journey continued at BP, where she became Global Head of Customer Experience and Thought Leadership, overseeing digital strategy, communications and brand. Helen later joined Virgin, leading Virgin Insight and progressing to Head of Marketing for Virgin Red, where she launched a new mobile-first business. Alongside her corporate career, she co-founded Amazing If and later joined Microsoft as Evangelism Marketing Director, before becoming Commercial Marketing Director. She also serves as a Board Trustee for Working Families, is an RSA Fellow, an Angel Investor for NoBa Capital and a Trustee of the Chartered Management Institute.

Helen’s influence extends across publishing, media and thought leadership. She is an alumna of the EY Winning Women programme and co-author of three Sunday Times best-selling books, The Squiggly Career, You Coach You and Learn Like a Lobster. She co-hosts the Squiggly Careers podcast, which has achieved over five million downloads and features leading voices in business and organisational psychology. Helen is a regular contributor to Harvard Business Review and has appeared across major media platforms, including the BBC, Women’s Hour, Virgin Radio, The Guardian and Stylist.

Through her work, Helen supports organisations in building cultures that prioritise development, confidence and continuous learning. She is trusted by global brands such as Microsoft, Google, the BBC, Lego and Visa, delivering sessions that combine strategic insight with relatable storytelling. Helen’s approach ensures audiences leave with practical tools they can apply immediately, making her a highly effective and in-demand speaker for organisations navigating the complexities of modern work.

Why Hire Helen Tupper?

Helen delivers engaging and practical keynote sessions that help audiences take action in their careers and development. Her TEDx talk with Sarah Ellis, The Best Career Path Isn’t Always a Straight Line, has reached hundreds of thousands of viewers, demonstrating her ability to connect with diverse audiences. Helen’s sessions are grounded in real business experience and focus on simple, actionable frameworks that individuals and teams can apply straight away. She is a compelling choice for conferences, leadership events and organisations seeking meaningful, lasting impact.