Customer Service Authority, CEO & Founder Of Uplifting Service & New York Times Bestselling Author of ‘Uplifting Service’

Ron Kaufman is a globally recognised customer experience keynote speaker, service culture expert, bestselling author and Founder of Uplifting Service. Ron is widely regarded as one of the world’s leading authorities on customer service, customer experience and organisational service culture, with Global Gurus ranking him as the #1 Customer Experience Guru in the World. Best known for his New York Times bestselling book, ‘Uplifting Service’, Ron helps organisations improve performance, strengthen customer loyalty and create cultures where every team member understands how to deliver greater value.

Ron’s journey began in the United States, where he attended Staples High School before studying International Political History at Brown University. During his time at Brown, he co-founded and captained the university’s Ultimate Frisbee team, an experience that shaped his belief in teamwork, shared responsibility and what the sport calls the ‘Spirit of the Game’. After university, Ron founded Disc Covering the World, through which he organised international Frisbee tournaments, festivals and friendship tours across Europe, China and the Soviet Union. These early experiences gave Ron a distinctive global perspective on collaboration, communication and bringing people together through shared purpose.

In 1990, Ron moved to Singapore to help Singapore Airlines and the Government of Singapore create a national service quality training organisation. He later became Director of Customised Service Training at the Service Quality Centre, designing and delivering programmes for companies, public bodies and international organisations. In 1994, Ron founded Uplifting Service, a global education and consulting company dedicated to helping leaders, teams and organisations build sustainable service cultures. Through this work, Ron has supported major brands and institutions including Singapore Airlines, Changi Airport Group, Marina Bay Sands, Microsoft, Coca-Cola, HP, Nokia Networks, Xerox and LUX Resorts*.

Ron is the author of 15 books on service, business and inspiration, including ‘Uplifting Service, The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet’. His ideas on learning, leadership and service have been featured in The New York Times, The Wall Street Journal, USA Today and Bloomberg Businessweek. Ron has delivered keynote speeches for organisations such as Google, Sony, FedEx, Toyota, HSBC, Harvard Business School, Starbucks, Visa and PayPal. Based in Singapore, Ron is also a founding member of Asia Professional Speakers, a recipient of its Lifetime Achievement Award and an Ultimate Frisbee Hall of Fame inductee, recognised for spreading the sport’s spirit and values worldwide.

Why Hire Ron Kaufman?

Hiring Ron Kaufman as a keynote speaker brings immediate credibility and practical impact to any event. Ranked the world’s #1 Customer Experience Guru, Ron delivers more than theory; he equips organisations with clear, proven strategies to improve performance, build lasting customer loyalty and embed a strong service culture across every level of the business. His global experience, from shaping national service standards in Singapore to advising brands like Microsoft and Coca-Cola, means his insights land with both senior leaders and frontline teams. For example, a leadership team can leave his keynote with a shared framework for improving customer interactions within weeks, not months.