Former Team Principal for Haas Formula One team, Bestselling Author of “Surviving to Drive”& “Unfiltered” & Featured in Netflix Show ‘Drive to Survive’

Guenther Steiner is a renowned motorsport engineer, entrepreneur and former Formula One team principal, best known for building and leading the Haas F1 Team from its inception until 2023. Celebrated for his candid leadership style and sharp wit, Guenther became a global fan favourite through the Netflix series Drive to Survive, introducing millions to the realities of Formula One management. Today, he remains one of the sport’s most recognisable figures, working as an analyst for RTL, Canal+ and Network 10 while travelling the world as a highly sought after keynote speaker. Combining decades of engineering, management and entrepreneurial experience, Guenther shares valuable lessons on leadership, resilience, innovation and building high performance teams.

Guenther began his motorsport career in rallying, initially working with Mazda before joining the independent Top Run team and later Jolly Club, where his engineering expertise helped secure three consecutive Italian Rally Championship titles between 1994 and 1996. He then joined Prodrive’s Allstar Rally Team, winning the European Rally Championship in his first season, before moving to M Sport as Director of Engineering, working alongside world champions Colin McRae and Carlos Sainz Sr.. In 2002, Guenther entered Formula One as Managing Director of Jaguar Racing before later joining Red Bull Racing, where he played a key role in establishing the team’s NASCAR programme in the United States. He subsequently founded FibreWorks Composites before becoming the founding Team Principal of Haas F1 Team. Under his leadership, Haas secured fifth place in the 2018 Constructors’ Championship and claimed its first Formula One pole position in 2022, establishing itself as a competitive force despite operating with comparatively limited resources.

Guenther’s achievements extend far beyond the pit wall. His bestselling autobiography, Survive to Drive, topped The Sunday Times bestseller list following its publication in 2023. He followed this success with Unfiltered in 2024, which also became a bestseller and featured a foreword by Toto Wolff. His popularity through Drive to Survive transformed him into one of Formula One’s most recognisable personalities, admired for his honesty, humour and straightforward communication. Across engineering, management and broadcasting, Guenther has earned widespread respect for his ability to lead organisations through constant pressure and change.

Today, Guenther is one of motorsport’s most engaging keynote speakers, combining entertaining behind the scenes stories with practical leadership lessons from the pinnacle of global motorsport. He discusses building high performing teams, managing elite talent, making decisions under pressure and competing against industry giants such as Red Bull Racing led by Christian Horner. His humour, authenticity and openness ensure every presentation is memorable, while his remarkable career provides audiences with actionable insights into innovation, resilience and sustained success in highly competitive environments.

Why Hire Guenther Steiner?

Guenther Steiner is hired for his unique combination of Formula One leadership, engineering expertise and engaging storytelling. Drawing on his experience building Haas F1 Team from the ground up, he delivers practical lessons on leadership, teamwork, resilience, innovation and thriving under intense pressure. His global popularity through Drive to Survive, bestselling books and broadcasting career make him an instantly recognisable and entertaining speaker. Blending humour with real world business insights, Guenther inspires audiences to embrace challenges, adapt to change and build high performing teams capable of sustained success.