Pioneering Wheelchair Model, Content Creator, Disability Rights Advocate, First Wheelchair Model for M&S & Primark Adaptive Campaign Face

Emma Lines is a pioneering model, content creator and disability rights advocate who is transforming the fashion and media industries. As the first wheelchair model for M&S and one of the three faces of Primark’s first adaptive clothing range, Emma is breaking down barriers and setting new standards for representation. Her story of resilience, creativity and purpose has made her one of the most inspiring figures in inclusive fashion today.

Credentials & Impact

Emma’s journey began when her condition, Charcot-Marie-Tooth, a neuromuscular disease, unexpectedly progressed at 17, leaving her a full-time wheelchair user. Rather than allowing this to limit her ambitions, Emma channelled her determination into a thriving career in modelling and public speaking. She made history as the first wheelchair model for M&S and went on to represent Primark’s debut adaptive range, marking a turning point for accessibility on the high street. Her collaborations with major fashion houses, including ASOS and Next, have proven her ability to merge creativity with purpose. Beyond modelling, Emma has used her growing platform to educate audiences on disability awareness and the importance of visibility in fashion, showing how perseverance can transform exclusion into empowerment.

Publications & Media

Emma’s work has been featured across major fashion and media outlets for her trailblazing campaigns with M&S, Primark, ASOS and Next. Through her digital series “Fashion Shown Sitting Down,” she engages over 25,000 followers by showcasing inclusive fashion from her unique perspective. She has appeared in interviews, brand features and public discussions that highlight disability inclusion in design and marketing. Emma has also spoken at Parliament, the Professional Publishers Association and Cannes Lions, using her platform to challenge stereotypes and promote a more representative future for fashion and media.

Why Book Emma Lines?

Emma Lines is a captivating and authentic speaker whose story resonates across industries. Her journey from challenge to change inspires audiences to rethink representation, accessibility and resilience. With honesty and passion, she motivates teams and individuals to create more inclusive workplaces and communities. Whether addressing corporate, creative or educational audiences, Emma’s message is one of courage, innovation and lasting impact.

To book Emma Lines to speak at your event, call SpeakOut on +44 (0) 20 8914 8966. Alternatively, complete our contact form to begin your enquiry.