Greg B Davies – Behavioural Finance Expert and Decision Science Specialist

A Career in Behavioural Finance and Decision Science

Greg B Davies is a globally recognised expert in applied behavioural finance, decision science, and financial technology innovation. Moreover, he has worked for more than two decades at the intersection of psychology, finance, and technology. In 2006, Greg founded the first behavioural finance team in global banking as Barclays’ Head of Behavioural Quant Finance. Today, he leads behavioural finance at Oxford Risk, developing AI‑enabled tools that personalise engagement and scale smarter decisions. Additionally, Greg holds a PhD in Behavioural Decision Theory from Cambridge and advises leading global financial institutions worldwide.

Greg B Davies Keynote Speaker on Behavioural Finance and Scottish Hosts

Greg B Davies is a sought‑after keynote speaker on behavioural finance, decision science, and investor psychology. Furthermore, he has delivered his acclaimed behavioural wine‑tasting experience, Pour Better Decisions, on six continents. Consequently, his audiences include global banks, investment firms, hedge funds, regulators, family offices, and wealth management events. As a Scottish host and international speaker, Greg equips audiences with tools for consistent, confident, and clearheaded decisions.

Teaching and Behavioural Investing Courses

Greg has lectured at Imperial College and LSE, while holding fellowships at Oxford’s Saïd Business School and UCL. In addition, he co‑authored Behavioural Investment Management, a leading text in applied behavioural finance. His online course, The Art of Behavioural Investing, distils decades of research into practical steps for better decisions. Moreover, he created Behavioural Data Behind Financial Decisions, exploring behavioural data, financial personality, and decision patterns.

Creative Leadership in Arts and Decision‑Making

Beyond finance, Greg B Davies is a passionate advocate for the arts and creativity. He chaired Sound and Music, the UK’s national organisation for new music, for five years. Additionally, he co‑created Open Outcry, a ‘reality opera’ staged on a live trading floor. Finally, Greg is an experienced choral singer and frequent speaker on decision‑making, music, and creativity.

Greg’s Speaking Topics:

• • Behavioural Investing and Emotional Comfort
    How investor psychology shapes decisions, the hidden behavioural costs that reduce long-term returns, and how to design portfolios and processes that people can stick with.
  • Behavioural Data and Financial Personality
    How behavioural data and financial personality assessment reveal the who behind the what of financial decisions, enabling more personalised communication, engagement, and advice.
  • Decision-Making, Noise, and the Design of Better Choices
    The science of structured decision-making, reducing noise and inconsistency, and building systems that lead to clearer, more reliable decisions.
  • Humans, Technology, and AI
    How behavioural insight, data, and AI can be combined to create tools that support better human judgement, strengthen diagnosis, and personalise the investor journey.
  • Values, Purpose, and Meaning in Financial Decisions
    How personal values and sustainability preferences shape choices, and how to build portfolios that feel emotionally right as well as financially suitable.

  Popular Talks

  • The Art of Behavioural Investing: Overcoming the Cost of Being Human
  Based on Greg’s online course, this keynote explains why investors so often do the wrong thing at the wrong time and what helps them stay invested. Greg unpacks the emotional costs that erode long-term returns and shows how behavioural tools and clearer decision structures help people remain comfortable and committed through uncertainty.

  • Behavioural Data: Understanding the Who Behind the What
  Every financial decision has a behavioural backstory. This session shows how behavioural data, financial personality, and observable decision patterns reveal
  the motivations and anxieties behind client choices. Greg demonstrates how these insights support more personalised communication, better suitability conversations, and stronger long-term discipline, drawing on examples from real-world industry applications.

  • Centaur Design: Combining Humans and Technology to Get More from Each
  As decisions grow more complex, humans and machines both have limits. Greg shows how to design technology that enhances human judgement by reducing noise, structuring thinking, and explaining why a decision makes sense. Audiences learn how AI-enabled behavioural tools act as “decision prosthetics” that support clearer, more consistent choices.

  • Investing in Line with Your Values
  For many investors, meaning matters as much as returns. This talk explores how personal values and sustainability preferences shape decisions and how advisers can build strategies that feel right as well as perform well. Greg blends behavioural science with practical portfolio design to help clients stay engaged and emotionally comfortable over time.

  • Pour Better Decisions: Behavioural Wine Tasting with John Downes MW
  A lively, interactive event where wine tasting reveals how context and expectation shape judgement. Using blind tasting and live polling, Greg and Master of Wine John Downes highlight the shortcuts that influence choices and connect these lessons directly to financial decision-making, communication, and client engagement.