Host of The Wine Show, Award-Winning Wine Personality, International Wine Merchant, Sommelier & Business Speaker

Joe Fattorini is the charismatic host and resident expert on The Wine Show, the world’s most popular wine television programme. Alongside his broadcasting success, he has built a respected career as a wine merchant, supplying leading restaurants, high-profile figures, and even royalty. His expertise has also seen him work as the official wine consultant to the US PGA Tour, advising at the highest level of international sport and hospitality.

On The Wine Show, Joe brings the world of wine to an audience of over 100 million viewers. His approach is anything but traditional; he has trained as a sommelier in China, performed wine-themed stand-up comedy in Hollywood, and even completed a wine marathon through Bordeaux. These experiences reflect his ability to make wine accessible, entertaining, and memorable, turning what can feel like an intimidating subject into something audiences genuinely enjoy.

A winner of Wine Personality of the Year, Joe now takes audiences behind the scenes of the wine industry in a way few others can. He shares practical insights, such as how to sound like a wine expert in just 90 seconds, alongside unforgettable stories, including losing actor Dominic West in a vat of grapes. His sessions are engaging, humorous, and packed with insight; one client described him as “the finest and funniest wine speaker you will find”. Whether speaking live, hosting, or presenting on screen, Joe consistently delivers.

Beyond wine, Joe speaks on broader business themes drawn from decades of commercial experience. His talks cover sales, marketing, communication, and e-commerce, all grounded in real-world examples from the wine trade. His popular sessions include “The Secrets of the Sommelier”, offering a rare look inside elite wine circles; “A History of the World in Wine”, packed with surprising stories from global leaders; and “The Wine Anatomist”, where he breaks down exactly why people buy certain bottles, from label design to pricing psychology.

Why Hire Joe Fattorini?