One of the Original ‘Dragons’ on The BBC’s ‘Dragon’s Den’ & Chairman & CEO of Phones International Group

Peter Jones is a British entrepreneur, investor, and TV personality best known for his role on BBC’s Dragons’ Den. In addition to leading the show’s investment panel, he serves as Chairman and CEO of Phones International Group, a company he founded in 1998 to revolutionize telecommunications in the UK.

Jones’ entrepreneurial journey began at 17, when he launched a tennis coaching club. His early success proved his business instincts, leading him toward bigger opportunities. By 28, he became the youngest board director at Siemens Nixdorf, where he transformed the UK computer division. Because of his sharp decision-making, he quickly expanded into technology, retail, and food, seizing market gaps at every opportunity.

In 2005, Peter Jones joined Dragons’ Den, a BBC reality show where entrepreneurs pitch ideas for investment. Since then, he has helped countless startups succeed and grow into well-known brands. Moreover, he is the only original Dragon still on the show, proving his lasting influence. By 2021, Dragons’ Den had aired 18 series, further strengthening his reputation as a leading UK investor.

Among his most successful investments, Levi Roots’ Reggae Reggae Sauce stands out as a major retail hit. Additionally, he backed Expansys, a tech company that expanded internationally under his leadership. Because of these achievements, Jones solidified his position as one of Britain’s top business mentors.

Beyond Dragons’ Den, Jones founded the Peter Jones Enterprise Academy, which helps young entrepreneurs develop essential business skills. Not only does he mentor ambitious individuals, but he also plays a direct role in shaping the UK’s startup scene. Since its launch, the academy has inspired thousands of aspiring business leaders.

Jones also owns stakes in Jessops, Expansys, Data Select, and other ventures, ensuring his portfolio remains diverse. As a result of his strategic investments, he continues leading multiple industries. At the same time, he actively searches for new opportunities to expand his influence and success.

Jones constantly grows his empire, mentors entrepreneurs, and invests in promising startups. His expertise in telecommunications, retail, and tech, combined with his Dragons’ Den legacy, makes him one of Britain’s most influential business figures.

With decades of experience, Peter Jones continues shaping the UK’s business landscape, leaving a lasting impact. Because markets shift, he adapts, proving his ability to lead and innovate.

Why Hire Peter Jones?