Founded LiquidThinker, Professor of Organisational Psychology & Change, Bestselling Author of ‘The Winning Mindset’ & High Performance Strategist

Professor Damian Hughes is a leading authority in change psychology, performance mindset and high achievement. As founder of LiquidThinker and Professor of Organisational Psychology & Change, he bridges academic rigour and practical insight. His work helps organisations and individuals unlock sustainable excellence through mindset, culture, and behaviour change.

Damian Hughes holds a position as Professor of Organisational Psychology & Change at Manchester Metropolitan University. He began his career at Unilever in HR, later founding LiquidThinker in 2006, which now works internationally with major brands. He has authored eight best-selling business books, including “The Winning Mindset,” “How to Think Like Sir Alex Ferguson,” and “How to Change Absolutely Anything.” Damian has also served in coaching roles in sport, including for Scotland Rugby and Canberra Raiders, and runs a youth club in Manchester. His frameworks in change, leadership and behavioural science have been deployed by clients including Mars, McDonald’s, Boots, Nestlé, Sky and British Gas.

Damian Hughes is the author of multiple acclaimed titles, such as “The Winning Mindset,” “How to Change Absolutely Anything,” “Liquid Leadership,” “Liquid Thinking,” and  “How to Think Like Sir Alex Ferguson,” among others. His work is frequently featured in business media, podcasts, executive programs and leadership conferences. He is also a sought-after commentator on change, performance, organisational culture and behaviour in both mainstream and specialist media.

Why Hire Professor Damian Hughes?

Booking Damian Hughes brings audiences a rare blend of scientific insight and real-world application in psychology, leadership and change. His ability to translate complex theories into accessible frameworks means attendees can walk away with actionable tools to raise performance, transform culture, and sustain results.

To book Professor Damian Hughes to speak at your event, call SpeakOut on +44 (0) 20 8914 8966. Alternatively, complete our contact form to begin your enquiry.