Business Change & Leadership Keynote Speaker, Former Marketing Director of Virgin Wines, Founder of InterMark Multimedia, Award-Winning Author of ‘The Change Catalyst’ & Won the UK Business Book of the Year Award

Campbell Macpherson is a leading expert on leadership, business transformation and personal change, best known as the author of the award-winning book ‘The Change Catalyst’ and for helping organisations and individuals embrace change with confidence. As Principal of Change & Strategy International Ltd and an Executive Fellow at Henley Business School, Campbell combines decades of senior leadership experience with practical, evidence-based insights. He is a sought-after keynote speaker for leadership conferences, corporate events and business forums, where he inspires audiences to navigate uncertainty, lead change successfully and build high-performing, emotionally intelligent teams through engaging, thought-provoking presentations.

After studying at the RAAF Academy, Campbell began his career in the Royal Australian Air Force, where he famously jokes that he was the worst pilot ever to make it through to jets. He later completed a BSc in Physics at the University of Melbourne before embarking on a diverse business career spanning technology, consulting, financial services and marketing. Early roles included positions with NCR and Ultimate Computers, founding InterMark Multimedia, and working as a Senior Manager in Change at Andersen Consulting. These varied experiences gave Campbell first-hand insight into organisational transformation, allowing him to relate practical lessons and real-world examples that resonate strongly with audiences.

Campbell went on to hold senior executive positions including Head of eBusiness at AMP Group, Marketing Director for Virgin Wines, Smartlogik and Brightstation, Board Director and HR Director at Sesame, and Strategy Director for Zurich Global Life Emerging Markets and Zurich International Life. He later became Senior Adviser to the Abu Dhabi Investment Authority while also serving as a Non-Executive Director for Excursions and BP Northbound, helping businesses achieve significant growth. Today, alongside his advisory work and lecturing at Henley Business School, he continues to guide organisations through complex change, drawing on extensive boardroom experience to deliver practical, actionable keynote presentations.

His expertise has earned widespread recognition through bestselling books including ‘The Change Catalyst’, which won the inaugural UK Business Book of the Year, ‘The Power to Change’, shortlisted for the Business Book Awards, ‘You: Part Two’ and his latest release, ‘Leading with Influence’. Campbell is also an Opinion Columnist for CEOWORLD magazine, further cementing his reputation as a respected authority on leadership and change.

Why Hire Campbell Macpherson?

Campbell has delivered keynote presentations for organisations including Shoosmiths Law Firm, the Institute of Directors at Pall Mall in London, the Metropolitan Club in New York, the Central Bank of Hungary, TILM Leadership Week and CPA Australia. Combining strategic expertise with compelling storytelling, humour and practical frameworks, he equips leaders and teams with the confidence to embrace change, strengthen emotional intelligence and lead with lasting influence, making him an outstanding choice for conferences, leadership summits and corporate events.